Growth, Lifecycle, SEO, Email, & more

Skills

Curious marketer blending data-driven strategies with creative problem-solving. Transforming complex challenges into actionable plans. Always learning, adapting, and pushing boundaries in the digital realm.

Digital Marketing

From crafting compelling campaigns to diving deep into analytics, I thrive on turning data into actionable insights. My approach? A mix of creativity and strategy, always with an eye on ROI. Whether it's optimizing funnels or exploring new channels, I'm all about driving real results.

Email Marketing

Email isn't just about blasting messages—it's about building relationships. I specialize in crafting campaigns that resonate, engage, and convert. From list growth to segmentation strategies, I'm dedicated to helping your message land in the right inbox at the right time.

SEO & Content Marketing

Words have power, especially when they're findable. I combine technical SEO know-how with a knack for creating content that speaks to both algorithms and humans. My goal? To elevate your brand's voice in the digital wilderness, ensuring you're not just heard, but remembered.

Lifecycle Marketing

Every customer journey is a story, and I'm here to make it a bestseller. From acquisition to retention, I craft strategies that nurture relationships at every stage. It's not just about making sales—it's about creating loyal brand advocates who stick around for the sequel.

Marketing

Throughout my career, I've managed substantial budgets, built marketing plans from the ground up, and developed comprehensive strategies that have driven tangible results across multiple platforms and channels.

Operations

I understand that every well-laid plan needs an optimized workflow to succeed. I'm not just a strategist – I'm a doer who's not afraid to get my hands dirty with the nitty-gritty admin work. Whether it's setting up systems in Airtable, streamlining processes in Asana, or diving into the details of project management, I'm all about laying the tracks for success. My experience spans from crafting efficient workflows for influencer marketing campaigns to developing operational processes that scale with growing teams. I believe in creating sturdy foundations that allow creative ideas to flourish and ambitious goals to be achieved.

Work Experience

Curious to see how these skills translate into real-world impact? Download my resume to explore my professional experiences.

Testimonials

From freelance clients to colleagues.

“”

Ben Justman

Founder, Peony Lane

“Shawnee works with great professionalism, always presents well and has excellent communication skills. In addition, she is extremely organised, reliable and quick. Shawnee can work independently, and is able to follow through to ensure that the job gets done.”

Sarra Essa

Head of International PR & Social Media,
I.AM.GIA/Tiger Mist