Projects

Transforming Digital Marketing at Tiger Mist & I AM GIA

Engineered 54% revenue growth at I.AM.GIA through sophisticated marketing automation and cross-functional optimization, while reducing ad spend by 30%.

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Building Treasury's Newsletter & Community Engagement Strategy

Grew email subscriber base to 1.5k+ through comprehensive content strategy spanning technical blogs, whitepapers, and social media.

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Dolls Kill Influencer Operations

Developed data-driven content measurement framework that improved campaign ROI by 30%.

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Building Treasury's Sales & Marketing Engine from Ground Zero

Built marketing & sales engine from ground zero with integrated content campaigns across blog, social, and email, resulting in 1k+ leads.

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Building Treasury's Events Program: From 13 to 300+ Attendees

Drove 300+ event registrations by creating optimized technical content for AI/spatial computing audiences.

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Tiger Mist & I.AM.GIA Operations

As Digital Marketing Manager at Tiger Mist and I.AM.GIA, I led a project to resolve recurring budgetary issues caused by poor inter-team communication. Implementing a phased approach, I introduced centralized data management via Airtable and adopted agile methodologies. This resulted in improved communication, more efficient budget allocation, and faster decision-making processes. The project not only enhanced operational efficiency but also provided valuable lessons in change management and leadership, demonstrating the importance of aligning solutions with company culture.

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