Recent Projects

As the first marketing hire at Treasury, a spatial computing startup, I spearheaded the development and implementation of a comprehensive content marketing strategy. The project's primary objective was to define the emerging spatial computing market and create compelling content to attract and engage our target audience. Through these efforts, we organically grew our LinkedIn followers to over 800, newsletter subscribers to 1,500+, and achieved 300+ sign-ups for a single event – not only establishing Treasury's market presence but also positioning us as thought leaders in the spatial computing sector.

As Digital Marketing Manager at Tiger Mist and I.AM.GIA, I led a project to resolve recurring budgetary issues caused by poor inter-team communication. Implementing a phased approach, I introduced centralized data management via Airtable and adopted agile methodologies. This resulted in improved communication, more efficient budget allocation, and faster decision-making processes. The project not only enhanced operational efficiency but also provided valuable lessons in change management and leadership, demonstrating the importance of aligning solutions with company culture.

This project demonstrates how a data-driven approach to paid advertising optimization led to significant improvements for fashion brands I.AM.GIA and Tiger Mist. By implementing strategic keyword optimization, refining data pipelines, and embracing algorithmic advertising, we achieved a 30% reduction in ad spend while simultaneously increasing revenue by 54%.

Led the development of a customer loyalty program for Tiger Mist, a fast-fashion e-commerce brand, coordinating across multiple departments and managing external tech partnerships. Despite facing significant challenges with technology integration and vendor communication, which ultimately prevented the program's launch, the project provided invaluable experience in cross-functional leadership and project management in a fast-paced startup environment. This initiative, while unrealized, offered crucial insights into proactive problem-solving and the importance of robust vendor vetting processes in complex e-commerce projects.

At Tiger Mist, we tackled below-average customer retention rates by implementing a comprehensive lifecycle marketing strategy. The approach involved mapping the customer journey, enhancing audience segmentation across all marketing channels, and developing personalized content tailored to specific audience segments and regions. This data-driven initiative successfully raised retention rates to industry standards while fostering a more customer-centric approach throughout the organization.

At Treasury, we tackled the challenge of startup business development through a strategic, research-driven approach to personalized outreach. Our method, focusing on in-depth company research and tailored communication, yielded valuable partnerships and crucial market insights despite limited resources. This project not only demonstrated the effectiveness of high-touch, customized business development strategies for startups but also highlighted the importance of balancing meticulous planning with swift execution.

As a marketer with a passion for helping brands bloom, I recently had the pleasure of working on a content marketing project for Peony Lane. This project was an exciting challenge that allowed me to merge my love for creativity with data-driven strategies. Let me take you through our journey of growth, learning, and yes, a few thorns along the way.

The Peony Lane Email project showcases the rapid success of a strategic email marketing initiative. In just four months, it achieved an 88% increase in subscribers and generated over $1,000 in revenue from a starting point of zero, demonstrating the power of targeted email communications in building customer relationships and driving business growth.

Treasury Events has grown from inception to a global platform, hosting over 300 registrations with industry leaders and expanding into science-focused events. This initiative has established Treasury as the central hub for spatial computing, increasing brand awareness and fostering innovation among key industry professionals.