This project demonstrates how a data-driven approach to paid advertising optimization led to significant improvements for fashion brands I.AM.GIA and Tiger Mist. By implementing strategic keyword optimization, refining data pipelines, and embracing algorithmic advertising, we achieved a 30% reduction in ad spend while simultaneously increasing revenue by 54%.

Led the development of a customer loyalty program for Tiger Mist, a fast-fashion e-commerce brand, coordinating across multiple departments and managing external tech partnerships. Despite facing significant challenges with technology integration and vendor communication, which ultimately prevented the program's launch, the project provided invaluable experience in cross-functional leadership and project management in a fast-paced startup environment. This initiative, while unrealized, offered crucial insights into proactive problem-solving and the importance of robust vendor vetting processes in complex e-commerce projects.

At Tiger Mist, we tackled below-average customer retention rates by implementing a comprehensive lifecycle marketing strategy. The approach involved mapping the customer journey, enhancing audience segmentation across all marketing channels, and developing personalized content tailored to specific audience segments and regions. This data-driven initiative successfully raised retention rates to industry standards while fostering a more customer-centric approach throughout the organization.

At Treasury, we tackled the challenge of startup business development through a strategic, research-driven approach to personalized outreach. Our method, focusing on in-depth company research and tailored communication, yielded valuable partnerships and crucial market insights despite limited resources. This project not only demonstrated the effectiveness of high-touch, customized business development strategies for startups but also highlighted the importance of balancing meticulous planning with swift execution.

As a marketer with a passion for helping brands bloom, I recently had the pleasure of working on a content marketing project for Peony Lane. This project was an exciting challenge that allowed me to merge my love for creativity with data-driven strategies. Let me take you through our journey of growth, learning, and yes, a few thorns along the way.